These terms are still widely misunderstood, but the technologies that they represent have been inculcated by popular culture to the point that big-name brands can comfortably mention them to a general audience during advertising’s biggest day of the year. Key takeaway: Just a couple of months ago, very few people knew what terms such as ‘web3’ and ‘the metaverse’ referred to.
NFTs also made a cameo in an ad for Bud Light NEXT. Cryptocurrency made a couple of high-profile appearances: in an ad featuring Larry David, FTX told the story of a curmudgeon with a recurring knack for dismissing world-changing innovations as temporary fads and Coinbase’s floating QR code, of course, was so engaging that it actually caused the company’s website to crash.
If you needed hard evidence that web3 has officially become part of the zeitgeist, then look no further than the ads from Super Bowl LVI.
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